{"id":30157,"date":"2022-08-07T07:42:41","date_gmt":"2022-08-07T09:42:41","guid":{"rendered":"https:\/\/bernhardherzog.com\/de\/?p=30157"},"modified":"2023-08-03T11:34:21","modified_gmt":"2023-08-03T13:34:21","slug":"mybike","status":"publish","type":"post","link":"https:\/\/bernhardherzog.com\/de\/mybike\/","title":{"rendered":"mybike \ud83d\udeb4 Projekt an der Werbeakademie"},"content":{"rendered":"\n<p>Im Rahmen meiner Ausbildung an der WIFI Werbeakademie haben wir die Aufgabe bekommen <strong>Logo<\/strong>, <strong>Visitenkarte<\/strong>, <strong>Brosch\u00fcre<\/strong>, <strong>Zig-Zag-Falz<\/strong> usw. f\u00fcr eine E-Bike-Firma zu kreieren. Gerne will ich euch hier meine Ergebnisse pr\u00e4sentieren!<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">Logoschrift<\/h2>\n\n\n\n<p>Diese Firma stellt <strong>ma\u00dfgeschneiderte E-Bikes <\/strong>her. Ich habe mich daher f\u00fcr eine Handschrift als Logoschrift entschieden, um das zu unterstreichen:<\/p>\n\n\n\n<div class=\"alignwide\">\n<div class=\"wp-block-button is-style-fill\" style=\"position: absolute; z-index: 1\"><a class=\"wp-block-button__link has-vivid-red-background-color has-background\" onclick=\"handleClick1()\" style=\"border-radius:3px; padding: 5px; margin: 5px; left: 0px; text-decoration: none; color: white\" id=\"sound1\">Sound ein!<\/a><\/div>\n<figure class=\"wp-block-video alignwide\" id=\"video1\"><video autoplay=\"\" loop=\"\" muted=\"\" src=\"https:\/\/bernhardherzog.com\/de\/wp-content\/uploads\/sites\/2\/2022\/08\/portfolio_mybike_1.mp4\" width=\"100%\" style=\"border-radius: 10px\"><\/video><\/figure>\n<\/div>\n\n<script>\nfunction checkVisible(elm) {\n  var rect = elm.getBoundingClientRect();\n  var viewHeight = Math.max(document.documentElement.clientHeight, window.innerHeight);\n  return !(rect.bottom < 0 || rect.top - viewHeight >= 0);\n}\nwindow.onscroll= function()\n{\n   scrollVideo(\"1\");\n   scrollVideo(\"2\");\n   scrollVideo(\"3\");\n   scrollVideo(\"4\");\n   scrollVideo(\"5\");\n   scrollVideo(\"6\");\n   scrollVideo(\"7\");\n   scrollVideo(\"8\");\n   scrollVideo(\"9\");\n}\nfunction scrollVideo(index)\n{\n   let video = document.getElementById(\"video\" + index).firstChild;\n   var visible = checkVisible(video);\n   if (visible == false)\n   {\n     video.muted = true;\n     updateButton(index);\n   }\n}\nfunction handleClick1()\n{\n  toggleVideo(\"1\");\n  updateButton(\"1\");\n}\nfunction toggleVideo(index)\n{\n  let video = document.getElementById(\"video\" + index).firstChild;\n  video.muted = !video.muted;\n}\nfunction updateButton(index)\n{\nlet button = document.getElementById(\"sound\" + index);\nlet video = document.getElementById(\"video\" + index).firstChild;\nif (video.muted == true)  button.innerHTML = \"Sound ein!\";\nelse  button.innerHTML = \"Sound aus!\";\n}\n<\/script>\n\n\n\n<p>Kursiv wurde entfernt, die Strichst\u00e4rke vereinheitlicht und die Punze zur besseren Lesbarkeit vergr\u00f6\u00dfert.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Farben<\/h2>\n\n\n\n<p>Farben sind Schwarz und Wei\u00df, um das <strong>m\u00e4nnliche Publikum <\/strong>anzusprechen sowie Orange und Teal im Komplement\u00e4rkontrast:<\/p>\n\n\n\n<div class=\"alignwide\">\n<div class=\"wp-block-button is-style-fill\" style=\"position: absolute; z-index: 1\"><a class=\"wp-block-button__link has-vivid-red-background-color has-background\" onclick=\"handleClick2()\" style=\"border-radius:3px; padding: 5px; margin: 5px; text-decoration: none; color: white\" id=\"sound2\">Sound ein!<\/a><\/div>\n<figure class=\"wp-block-video\" id=\"video2\"><video autoplay=\"\" loop=\"\" muted=\"\" src=\"https:\/\/bernhardherzog.com\/de\/wp-content\/uploads\/sites\/2\/2022\/08\/portfolio_mybike_2.mp4\" width=\"100%\" style=\"border-radius: 10px\"><\/video><\/figure>\n<\/div>\n<script>\nfunction handleClick2()\n{\n  toggleVideo(\"2\");\n  updateButton(\"2\");\n}\n<\/script>\n\n\n\n<h2 class=\"wp-block-heading\">Logo-Entwicklung<\/h2>\n\n\n\n<p>Was dr\u00fcckt die <strong>Individualit\u00e4t <\/strong>von mybike aus? Ein Fingerabdruck:<\/p>\n\n\n\n<div class=\"alignwide\">\n<div class=\"wp-block-button is-style-fill\" style=\"position: absolute; z-index: 1\"><a class=\"wp-block-button__link has-vivid-red-background-color has-background\" onclick=\"handleClick3()\" style=\"border-radius:3px; padding: 5px; margin: 5px; text-decoration: none; color: white\" id=\"sound3\">Sound ein!<\/a><\/div>\n<figure class=\"wp-block-video\" id=\"video3\"><video autoplay=\"\" loop=\"\" muted=\"\" src=\"https:\/\/bernhardherzog.com\/de\/wp-content\/uploads\/sites\/2\/2022\/08\/portfolio_mybike_3.mp4\" width=\"100%\" style=\"border-radius: 10px\"><\/video><\/figure>\n<\/div>\n<script>\nfunction handleClick3()\n{\n  toggleVideo(\"3\");\n  updateButton(\"3\");\n}\n<\/script>\n\n\n\n<p>Ich habe ein <strong>Line-Art-Logo <\/strong>entwickelt, das multistabile Wahrnehmungen unterst\u00fctzt. (Man kann im Fingerabdruck neben einem Bike auch ein l\u00e4chelndes Gesicht erkennen.) Das Logo wurde aus einem Raster konstruiert (versetzte Kreise).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Logo<\/h2>\n\n\n\n<p>Es wurde im <strong>goldenen Schnitt <\/strong>gesetzt. Alles hat dieselbe Strichst\u00e4rke. Das Logo folgt dem <strong>Schubprinzip<\/strong>:<\/p>\n\n\n\n<div class=\"alignwide\">\n<div class=\"wp-block-button is-style-fill\" style=\"position: absolute; z-index: 1\"><a class=\"wp-block-button__link has-vivid-red-background-color has-background\" onclick=\"handleClick4()\" style=\"border-radius:3px; padding: 5px; margin: 5px; text-decoration: none; color: white\" id=\"sound4\">Sound ein!<\/a><\/div>\n<figure class=\"wp-block-video\" id=\"video4\"><video autoplay=\"\" loop=\"\" muted=\"\" src=\"https:\/\/bernhardherzog.com\/de\/wp-content\/uploads\/sites\/2\/2022\/08\/portfolio_mybike_4.mp4\" width=\"100%\" style=\"border-radius: 10px\"><\/video><\/figure>\n<\/div>\n<script>\nfunction handleClick4()\n{\n  toggleVideo(\"4\");\n  updateButton(\"4\");\n}\n<\/script>\n\n\n\n<h2 class=\"wp-block-heading\">Varianten<\/h2>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f4d1566b2cd&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f4d1566b2cd\" class=\"wp-block-image alignwide size-large has-custom-border wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"724\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/bernhardherzog.com\/de\/wp-content\/uploads\/sites\/2\/2022\/08\/logoblatt_4website-1024x724.jpg\" alt=\"\" class=\"wp-image-30338\" style=\"border-radius:10px\" srcset=\"https:\/\/bernhardherzog.com\/de\/wp-content\/uploads\/sites\/2\/2022\/08\/logoblatt_4website-1024x724.jpg 1024w, https:\/\/bernhardherzog.com\/de\/wp-content\/uploads\/sites\/2\/2022\/08\/logoblatt_4website-300x212.jpg 300w, https:\/\/bernhardherzog.com\/de\/wp-content\/uploads\/sites\/2\/2022\/08\/logoblatt_4website-768x543.jpg 768w, https:\/\/bernhardherzog.com\/de\/wp-content\/uploads\/sites\/2\/2022\/08\/logoblatt_4website-1536x1086.jpg 1536w, https:\/\/bernhardherzog.com\/de\/wp-content\/uploads\/sites\/2\/2022\/08\/logoblatt_4website-600x424.jpg 600w, https:\/\/bernhardherzog.com\/de\/wp-content\/uploads\/sites\/2\/2022\/08\/logoblatt_4website.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Vergr\u00f6\u00dfern\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Varianten: positive und negativ, verschiedene Gr\u00f6\u00dfen<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Visitenkarte<\/h2>\n\n\n\n<p>Die Visitenkarte ist vertikal gesetzt:<\/p>\n\n\n\n<div class=\"alignwide\">\n<div class=\"wp-block-button is-style-fill\" style=\"position: absolute; z-index: 1\"><a class=\"wp-block-button__link has-vivid-red-background-color has-background\" onclick=\"handleClick5()\" style=\"border-radius:3px; padding: 5px; margin: 5px; text-decoration: none; color: white\" id=\"sound5\">Sound ein!<\/a><\/div>\n<figure class=\"wp-block-video\" id=\"video5\"><video autoplay=\"\" loop=\"\" muted=\"\" src=\"https:\/\/bernhardherzog.com\/de\/wp-content\/uploads\/sites\/2\/2022\/08\/portfolio_mybike_5_2.mp4\" width=\"100%\" style=\"border-radius: 10px\"><\/video><\/figure>\n<\/div>\n<script>\nfunction handleClick5()\n{\n  toggleVideo(\"5\");\n  updateButton(\"5\");\n}\n<\/script>\n\n\n\n<p>F\u00fcr den Lauftext kam die Schrift Meta Pro Serif von Erik Spiekermann zur Anwendung. Die dynamische Antiqua kontrastiert die Logoschrift und spricht das gehobene Publikum an, das sich E-Bikes leisten kann.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Mockups<\/h2>\n\n\n\n<p>Es folgen jetzt noch ein paar <strong>Mockups<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1c-Anwendung<\/h3>\n\n\n\n<div class=\"alignwide\">\n<div class=\"wp-block-button is-style-fill\" style=\"position: absolute; z-index: 1\"><a class=\"wp-block-button__link has-vivid-red-background-color has-background\" onclick=\"handleClick6()\" style=\"border-radius:3px; padding: 5px; margin: 5px; text-decoration: none; color: white\" id=\"sound6\">Sound ein!<\/a><\/div>\n<figure class=\"wp-block-video\" id=\"video6\"><video autoplay=\"\" loop=\"\" muted=\"\" src=\"https:\/\/bernhardherzog.com\/de\/wp-content\/uploads\/sites\/2\/2022\/08\/portfolio_mybike_6.mp4\" width=\"100%\" style=\"border-radius: 10px\"><\/video><\/figure>\n<\/div>\n<script>\nfunction handleClick6()\n{\n  toggleVideo(\"6\");\n  updateButton(\"6\");\n}\n<\/script>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f4d1566ba81&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f4d1566ba81\" class=\"wp-block-image alignwide size-large has-custom-border wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/bernhardherzog.com\/de\/wp-content\/uploads\/sites\/2\/2022\/08\/29_Sep-Water_Bottle_03-1024x768.jpg\" alt=\"\" class=\"wp-image-30340\" style=\"border-radius:10px\" srcset=\"https:\/\/bernhardherzog.com\/de\/wp-content\/uploads\/sites\/2\/2022\/08\/29_Sep-Water_Bottle_03-1024x768.jpg 1024w, https:\/\/bernhardherzog.com\/de\/wp-content\/uploads\/sites\/2\/2022\/08\/29_Sep-Water_Bottle_03-300x225.jpg 300w, https:\/\/bernhardherzog.com\/de\/wp-content\/uploads\/sites\/2\/2022\/08\/29_Sep-Water_Bottle_03-768x576.jpg 768w, https:\/\/bernhardherzog.com\/de\/wp-content\/uploads\/sites\/2\/2022\/08\/29_Sep-Water_Bottle_03-1536x1152.jpg 1536w, https:\/\/bernhardherzog.com\/de\/wp-content\/uploads\/sites\/2\/2022\/08\/29_Sep-Water_Bottle_03-600x450.jpg 600w, https:\/\/bernhardherzog.com\/de\/wp-content\/uploads\/sites\/2\/2022\/08\/29_Sep-Water_Bottle_03.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Vergr\u00f6\u00dfern\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Bicycle Water Bottle Mockup<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Social Media<\/h3>\n\n\n\n<div class=\"alignwide\">\n<div class=\"wp-block-button is-style-fill\" style=\"position: absolute; z-index: 1\"><a class=\"wp-block-button__link has-vivid-red-background-color has-background\" onclick=\"handleClick7()\" style=\"border-radius:3px; padding: 5px; margin: 5px; text-decoration: none; color: white\" id=\"sound7\">Sound ein!<\/a><\/div>\n<figure class=\"wp-block-video\" id=\"video7\"><video autoplay=\"\" loop=\"\" muted=\"\" src=\"https:\/\/bernhardherzog.com\/de\/wp-content\/uploads\/sites\/2\/2022\/08\/portfolio_mybike_7.mp4\" width=\"100%\" style=\"border-radius: 10px\"><\/video><\/figure>\n<\/div>\n<script>\nfunction handleClick7()\n{\n  toggleVideo(\"7\");\n  updateButton(\"7\");\n}\n<\/script>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f4d1566bf1a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f4d1566bf1a\" class=\"wp-block-image alignwide size-large has-custom-border wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/bernhardherzog.com\/de\/wp-content\/uploads\/sites\/2\/2022\/08\/smartphone_mockup_4735671-1024x683.jpg\" alt=\"\" class=\"wp-image-30345\" style=\"border-radius:10px\" srcset=\"https:\/\/bernhardherzog.com\/de\/wp-content\/uploads\/sites\/2\/2022\/08\/smartphone_mockup_4735671-1024x683.jpg 1024w, https:\/\/bernhardherzog.com\/de\/wp-content\/uploads\/sites\/2\/2022\/08\/smartphone_mockup_4735671-300x200.jpg 300w, https:\/\/bernhardherzog.com\/de\/wp-content\/uploads\/sites\/2\/2022\/08\/smartphone_mockup_4735671-768x512.jpg 768w, https:\/\/bernhardherzog.com\/de\/wp-content\/uploads\/sites\/2\/2022\/08\/smartphone_mockup_4735671-1536x1024.jpg 1536w, https:\/\/bernhardherzog.com\/de\/wp-content\/uploads\/sites\/2\/2022\/08\/smartphone_mockup_4735671-600x400.jpg 600w, https:\/\/bernhardherzog.com\/de\/wp-content\/uploads\/sites\/2\/2022\/08\/smartphone_mockup_4735671.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Vergr\u00f6\u00dfern\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Smartphone Mockup<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Magazin<\/h3>\n\n\n\n<div class=\"alignwide\">\n<div class=\"wp-block-button is-style-fill\" style=\"position: absolute; z-index: 1\"><a class=\"wp-block-button__link has-vivid-red-background-color has-background\" onclick=\"handleClick8()\" style=\"border-radius:3px; padding: 5px; margin: 5px; text-decoration: none; color: white\" id=\"sound8\">Sound ein!<\/a><\/div>\n<figure class=\"wp-block-video\" id=\"video8\"><video autoplay=\"\" loop=\"\" muted=\"\" src=\"https:\/\/bernhardherzog.com\/de\/wp-content\/uploads\/sites\/2\/2022\/08\/portfolio_mybike_8.mp4\" width=\"100%\" style=\"border-radius: 10px\"><\/video><\/figure>\n<\/div>\n<script>\nfunction handleClick8()\n{\n  toggleVideo(\"8\");\n  updateButton(\"8\");\n}\n<\/script>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f4d1566c39d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f4d1566c39d\" class=\"wp-block-image alignwide size-large has-custom-border wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/bernhardherzog.com\/de\/wp-content\/uploads\/sites\/2\/2022\/08\/magazine_mockup_a__30_-1024x683.jpg\" alt=\"\" class=\"wp-image-30343\" style=\"border-radius:10px\" srcset=\"https:\/\/bernhardherzog.com\/de\/wp-content\/uploads\/sites\/2\/2022\/08\/magazine_mockup_a__30_-1024x683.jpg 1024w, https:\/\/bernhardherzog.com\/de\/wp-content\/uploads\/sites\/2\/2022\/08\/magazine_mockup_a__30_-300x200.jpg 300w, https:\/\/bernhardherzog.com\/de\/wp-content\/uploads\/sites\/2\/2022\/08\/magazine_mockup_a__30_-768x512.jpg 768w, https:\/\/bernhardherzog.com\/de\/wp-content\/uploads\/sites\/2\/2022\/08\/magazine_mockup_a__30_-1536x1024.jpg 1536w, https:\/\/bernhardherzog.com\/de\/wp-content\/uploads\/sites\/2\/2022\/08\/magazine_mockup_a__30_-600x400.jpg 600w, https:\/\/bernhardherzog.com\/de\/wp-content\/uploads\/sites\/2\/2022\/08\/magazine_mockup_a__30_.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Vergr\u00f6\u00dfern\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Magazin Mockup<\/figcaption><\/figure>\n\n\n\n<p>Download Magazin: <a href=\"https:\/\/bernhardherzog.com\/de\/wp-content\/uploads\/sites\/2\/2022\/08\/magazin_v13_bernhard.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">hier klicken<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Zig-Zag-Falz<\/h3>\n\n\n\n<div class=\"alignwide\">\n<div class=\"wp-block-button is-style-fill\" style=\"position: absolute; z-index: 1\"><a class=\"wp-block-button__link has-vivid-red-background-color has-background\" onclick=\"handleClick9()\" style=\"border-radius:3px; padding: 5px; margin: 5px; text-decoration: none; color: white\" id=\"sound9\">Sound ein!<\/a><\/div>\n<figure class=\"wp-block-video\" id=\"video9\"><video autoplay=\"\" loop=\"\" muted=\"\" src=\"https:\/\/bernhardherzog.com\/de\/wp-content\/uploads\/sites\/2\/2022\/08\/portfolio_mybike_9.mp4\" width=\"100%\" style=\"border-radius: 10px\"><\/video><\/figure>\n<\/div>\n<script>\nfunction handleClick9()\n{\n  toggleVideo(\"9\");\n  updateButton(\"9\");\n}\n<\/script>\n\n\n\n<p>Download Zig-Zag-Falz: <a href=\"https:\/\/bernhardherzog.com\/de\/wp-content\/uploads\/sites\/2\/2022\/08\/zickzackfalz_v4_bernhard.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">hier klicken<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Realisierung &amp; Fazit<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Logo: <strong>Adobe Illustrator<\/strong><\/li>\n\n\n\n<li>Visitenkarte: <strong>Adobe InDesign<\/strong><\/li>\n\n\n\n<li>Magazin: <strong>Adobe InDesign<\/strong><\/li>\n\n\n\n<li>Zig-Zag-Falz: <strong>Adobe InDesign<\/strong><\/li>\n\n\n\n<li>Mockups: <strong>Adobe Photoshop<\/strong>, <strong>Adobe Illustrator<\/strong><\/li>\n\n\n\n<li>Videos: <strong>Adobe Premiere Pro<\/strong>, <strong>Adobe After Effects<\/strong>, <strong>Cinema 4D<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Ich freue mich auf <a href=\"mailto:bernhard.herzog@gmail.com\">Fragen und Anregungen<\/a>!<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Im Rahmen meiner Ausbildung an der WIFI Werbeakademie haben wir die Aufgabe bekommen Logo, Visitenkarte, Brosch\u00fcre, Zig-Zag-Falz usw. f\u00fcr eine E-Bike-Firma zu kreieren. Gerne will ich euch hier meine Ergebnisse pr\u00e4sentieren!<\/p>\n","protected":false},"author":2,"featured_media":30361,"comment_status":"open","ping_status":"open","sticky":true,"template":"job","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[39],"tags":[],"class_list":["post-30157","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-intern"],"_links":{"self":[{"href":"https:\/\/bernhardherzog.com\/de\/wp-json\/wp\/v2\/posts\/30157","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bernhardherzog.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bernhardherzog.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bernhardherzog.com\/de\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bernhardherzog.com\/de\/wp-json\/wp\/v2\/comments?post=30157"}],"version-history":[{"count":0,"href":"https:\/\/bernhardherzog.com\/de\/wp-json\/wp\/v2\/posts\/30157\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bernhardherzog.com\/de\/wp-json\/wp\/v2\/media\/30361"}],"wp:attachment":[{"href":"https:\/\/bernhardherzog.com\/de\/wp-json\/wp\/v2\/media?parent=30157"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bernhardherzog.com\/de\/wp-json\/wp\/v2\/categories?post=30157"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bernhardherzog.com\/de\/wp-json\/wp\/v2\/tags?post=30157"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}